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Rendezvous Hotel Redefining a Singapore landmark hotel brand

Rendezvous Hotel

Redefining a Singapore landmark hotel brand

Country
Singapore
Industry
Hospitality
Year
2010

Hotel Brand: Rendezvous Hotels underwent a re-positioning exercise to better define its brand promise, thereby streamlining the quality of its offer across its network in Asia Pacific region. The brand promise helped align the properties, their products & experiences to better reflect a hotel offering contemporary Asian elegance for productive business.

Brand Consultancy in Hospitality Industry. Logo design for Rendezvous Hotel.
Brand Consultancy in Hospitality Industry. Website design for Rendezvous Hotel.

Marketing & Communications

A refreshed identity was developed, ‘The Dragon Stroke’ to reflects the elegant contemporary Asian aspiration. A visual core elements tool-box was then applied to all its properties, including the upgrading of existing properties so that the brand can be consistently represented in its entire portfolio

Brand Consultancy in Hospitality Industry. Packaging design for Rendezvous Hotel.
Brand Consultancy in Hospitality Industry. Brochure for Rendezvous Hotel.

Products & Services

The new brand promise was used to drive product & service innovation, ensuring that there is a pipeline of offers that can help deliver to the new brand promise.

Brand Consultancy in Hospitality Industry. Logo design for Rendezvous Hotel.
Brand Consultancy in Hospitality Industry. Wayfinding for Rendezvous Hotel.

Spaces & Places

Tangible develop a signage system that spanned all the way from exterior signs to door numbering.

Visit: Rendezvous Hotel