Beauty & Butter
Making a ‘make-over’ brand relevant for its target audience
Beauty Branding: Beauty & Butter are a Mani-pedi brand in the Philippines that were looking for a complete make-over to attract new customers.
Marketing & Communications
The visual and verbal identity of Beauty and Butter changed dramatically after research confirmed that the brands target audience wanted a comforting experience. Gone was the acid yellow colour scheme and stencilled graphic elements. In came a modern butter yellow, calm grey and heart-shaped monogram ‘B’ to communicate the brands focus on giving customers ‘a reason to smile’.
Spaces & Places
Tangible created a series of visual interior design concepts to test with different target audiences. Each concept was driven by a different target audience need state. The results helped convince management of an appropriate interior design and personality for the refreshed brand.
Photos by: Jean Yu
